Ober Gatlinburg To Become Ober Mountain

In other unexpected news, Ober Gatlinburg has been sold to the owners of Ole Smoky Moonshine and Yee-haw Branding and is going through a rebranding and additional changes soon to come to the legendary Smoky Mountain attraction.

Reposting from WBIR:

“GATLINBURG, Tenn — Ober Gatlinburg is sporting a new name for the first time in decades after a group of Sevier County natives bought the popular attraction.

If you head to Ober Gatlinburg’s website now, you can see it has a new name and logo: Ober Mountain.

Staff said they are working to rebrand Ober. They want it to be known as a year-round destination, so they are working to expand events at the park to include mountain biking, ziplining and more.

Ober announced last week it had officially been sold to a group of Sevier County natives led by Joe Baker, who is the founder of Ole Smoky Distillery and Yee-Haw Brewing.

“Gatlinburg is our home,” Baker said. “The vision for Ober Gatlinburg that was laid out by its founder, Claude Anders, is inspirational. He saw that the greatest views of the Smokies exist up there, high above town, and made it someplace special. His sons have carried on his legacy, and we’re looking forward to celebrating their heritage and continuing their vision.”

Ober Mountain’s website indeed reflects the changes. As of October 26th, it writes:

“Welcome to the scenic and exciting four-seasons world of Ober Mountain Amusement Park and Ski Area. A mountaintop of fun, excitement and beauty high above Gatlinburg, TN, is waiting for you!
Ober Mountain is more than skiing and snowboarding – it’s a mountain of fun for the whole family!”

We’ll post more information on this when new information becomes available.

WBIR’s article can be read in full at https://www.wbir.com/.